Women’s tennis stands at the forefront of sports for both competitive excellence and financial reward. In 2025, the title of the highest earner in women’s tennis belongs to Coco Gauff, who has set a new benchmark for earnings both on and off the court.
Coco Gauff: The Top Earner of 2025
Coco Gauff, the American tennis sensation, has emerged as the highest-paid female tennis player in the world in 2025. Her total earnings for the most recent year are estimated at $34.4 million, a figure that includes both prize money and lucrative endorsement deals. Gauff’s dominance is not only reflected in her on-court achievements—such as her 2023 US Open and 2024 WTA Finals victories—but also in her commercial appeal, with major endorsements from brands like New Balance, Head, Ray-Ban, Bose, UPS, and more.
- Prize Money: Gauff earned over $9.3 million in prize money during the 2024 season, including a record payday at the WTA Finals, and has already secured $1.58 million in the ongoing 2025 season.
- Endorsements: Her off-court earnings, estimated between $20–25 million, reflect her status as one of the most marketable athletes globally.
Comparison With Other Top Earners
| Rank | Player | 2025 Earnings |
|---|---|---|
| 1 | Coco Gauff | $34.4 million |
| 2 | Iga Świątek | $23.8 million |
| 3 | Zheng Qinwen | $20.6 million |
| 4 | Aryna Sabalenka | $18.7 million |
Gauff’s earnings not only surpass her contemporaries but also make her the third woman in history to cross the $30 million annual mark, joining legends like Serena Williams and Naomi Osaka.
All-Time Career Earnings
While Coco Gauff leads the current earnings chart, the all-time highest career earner in women’s tennis remains Serena Williams, with career prize money exceeding $94 million. Serena’s legacy is unmatched, but Gauff’s rapid rise signals a new era of financial success for active players.
Why Women’s Tennis Leads in Earnings
- Equal Prize Money: Grand Slam tournaments now offer equal prize money to men and women, boosting the earning potential for female players.
- Endorsement Power: Top players often earn more from sponsorships than from prize money, highlighting the global marketability of women’s tennis stars.
Conclusion
Coco Gauff is the highest earner in women’s tennis in 2025, driven by her stellar performances and exceptional endorsement portfolio. Her financial success underscores the growing commercial power and global appeal of women’s tennis, setting new standards for future generations of athletes.
